App Store Optimization
Increase your app's visibility in the competitive App Store and Play Store landscapes with our ASO services. Harnesses the power of strategic optimization to drive more downloads and encourage users to keep coming back, ultimately boosting your app's traffic and overall success. Elevate your app's performance and unleash its full potential with our expert ASO strategies.
Enhancing the Visibility of Your Mobile Apps with Maximum Downloads
Want your app to be one of the millions downloaded every day?Choose our App Store Optimization services delivered by experts to keep your app at the top! App Store Optimization can help you to increase visibility by multiplying download numbers & staying far ahead of your competition.
What is ASO?
ASO stands for App Store Optimization. It is the process of optimizing mobile apps to rank higher on various platforms namely OS, Android, Blackberry, Windows, and cross-platform applications. This is crucial for companies that offer services through mobile apps, as it can significantly impact their app's visibility and user acquisition.
Why ASO is Important?
ASO (App Store Optimization) is important because it helps mobile apps to be more visible in the app stores, which can lead to increased downloads and revenue for the app publisher. With millions of apps available in the app stores, it's becoming increasingly difficult for app developers to get their apps discovered by users. ASO helps to improve the visibility of an app by optimizing various elements such as the app title, description, keywords, icon, screenshots, and reviews. By optimizing these elements, the app can rank higher in search results, and be more likely to be featured in the app store's top charts or recommended lists. This increased visibility can lead to higher user acquisition rates, which can result in more revenue for the app publisher.
Our Approach to ASO (App Store Optimization)
We do our research well – our ASO strategy is based on understanding the audience, the competitive landscape, and the utility of your app.
We inherently understand that Google Play store and the iOS App Store have different approaches to ASO. App Store allows 100 characters while the Play Store allows 4000-characters to specify search results. We use proprietary tools to understand the language and keywords that your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.
The most significant part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and appropriate keywords that drive search results. We suggest short titles, followed by a dash or vertical bar and select keywords for description.
An app’s description should function as a call-to-action – describing what the app does clearly, its features, and effective reasons to download it. Simple, brief and updated descriptions will drive downloads.
The app icon is one of the first things that users see when browsing the app store. We optimize the designs of app icon to make it more appealing and recognizable to users.
The most essential factor in app rankings is volume and quality of reviews and ratings – boost ratings and reviews from happy customers, either through prompts or incentives. We help analyse your existing reviews, improve the volume of positive-sentiment ratings, and leverage feedback to improve ASO.
Including screenshots and videos allow potential users to envision your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key elements – this is your window display to the world! We love the screenshots that Snapchat has used – they accurately represent all that the app can do.
Publisher name and reputation also drives app searchability – select a publisher name that defines the types of apps you create briefly. For example, the classic Angry Birds game is published by Rovio Entertainment.
In the iOS App Store, you can choose a primary and secondary category for your app while in the Google Play Store, you can only pick one. Selecting a relevant category is extremely essential to success – your app’s best fit, user mindset, and competitor categories are all valid considerations.
Post download, app attention and retention are the next challenges to work on – a high quality app is the first step. Introducing incentivization, adding personalization, requesting and acting on user feedback, as well as frequent updates to the app will be value extras to the lifecycle of the app.
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