Define You The Way You Want!
Unleash your brand's full potential with our Social Media Marketing Services. Let us help you define your brand identity and tell your unique story to the world, while we work to draw in more visitors, boost your sales, and skyrocket your success.
What Are Social Media Marketing Services?
It is an essential component of any successful digital marketing strategy. It involves creating and sharing engaging content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn etc. to build brand awareness, increase website traffic, and drive sales. At Arna Softech, we offer services that are tailored to your business needs. Our team of experts will work closely with you to develop a comprehensive media strategy that aligns with your brand, target audience, and business goals. From content creation and management to advertising and analytics, we have the tools and expertise to help you achieve success on these platforms.
What is the Process of Social Media Management?
Listen
We create an intimate understanding of your consumers and their interests through social media listing tool.
Plan
We will work closely with brands to understand their objectives, create a compelling brand story and customized solution for various platforms.
Execute
We weave unforgettable brand stories to captivate existing and new customers for maximum reach and engagement.
Optimize
We continually track result of campaign on various platforms. With these insight we optimize campaign in real time for optimal performance.
Approaches for Social Media Marketing
Accordion Content
Who Is the Target Audience and Why?
It Involves Understanding-
- Geographic, demographic, psychographic, and behavioral elements of the TG market segment.
- Which social media platforms are they most active on?
- What are their appeals?
- Ultimately understanding how we can add value/solve their problems.
This is done once TG market is specified.
- Deciding the right platform as per your TG market base.
- Create Digital assets for your SM platforms.
- Audit & update existing Digital assets such as Cover picture/profile picture/bio, etc. for existing profiles.
Before building a new social media strategy for any business it is essential to know what its current position is.
It involves understanding-
- Which social media platforms do they have presence?
- Are the digital assets on these platforms optimized? (Cover pictures/profile pictures/Bio/ Image resolution, etc.)
- Which social media platforms are counting maximum value?
- Where do we stand in the market? (Analysis of competitors)
- How well did the posts perform?
- Tracking & analyzing results & making tweaks in content calendar are essential to achieve success.
- Optimizing your ads spent on SM platforms as per the results is also crucial to achieving maximum results.
- All this data will be shown to you by the end of each month to assess the overall performance.
Accordion Content
- Communication always plays a key role in every business. The success of social media platforms relies on how well we engage with viewers on a personal level.
- It includes the Creation of a content calendar/Social Media strategy calendar that we shall follow for all communications on Social Media
It involves understanding key success metrics for your Business. Some of the Key Metric that can be set to achieve expected results are-
- Brand Awareness (Reach)
- Engagement
- Leads
- Website Traffic
- Improved Shares/mentions
- App Downloads
- All posts are aligned with the content calendar in the Social Media Management tool.
- Appropriate hashtags used to enhance the reach – hashtags used will be generic, industry-specific & post-specific.
- We schedule post to coincide with peak traffic during the best working hours.
Our Digital Marketing Services Include
SEO
Paid Marketing
Email Marketing
ASO
Link Health Check & Detox